Both the corporate and social impact sectors use a methodology called human-centered design to create solutions that meet real human needs. In this methodology, the "how might we" question creates the launch pad for innovation. This question defines what we are trying to solve for, helping scope the problem for which we are designing a solution.

Focusing on impact sometimes makes people in the faith sector uncomfortable, but when building an organization, initiative, program, or enterprise with the goal of social change, social impact is the reason for its existence. There's a temptation to say, "It's not all about impact… we build relationships, and relationships matter." That’s true, and we can ask why do those relationships matter? That's the impact. We also might say, "It's important to be in solidarity with people, to show up even when it doesn't make a difference." Indeed, solidarity matters, and it has an impact. Here's a simple exercise to try - create an impact hypothesis.

Often in our endeavors, whether personal or professional, transformative change eludes us because we address only the surface symptoms of a problem. Despite our efforts, the underlying issue remains unresolved. This can lead to frustration, burnout, or acceptance of the status quo. The 5 Whys technique will help.