At innoFaith, one of our goals is to bridge faith communities to the social innovation ecosystem - the universe of non-profits, start-ups, education institutions, companies, government bodies, and others who are developing, studying, implementing new responses to persistent social problems. And vice versa. But for many in institutions and communities of faith, social innovation is a new term, even if not a new concept. … Both charity and advocacy approaches are essential to social change work, but what if there were a narrative that could free us from the limits of charity, on the one hand, and ideology, on the other? That is the potential of social innovation.