As congregations and social impact organizations, we often sell ourselves short by describing our impact only in terms of easily quantifiable metrics, such as the number of people we reach or events we host. We should take pride in those numbers, but then we should ask, “so, what?” It’s great that people show up, but what does that actually mean? A congregation's value to the community isn’t measured by worship attendance, and a social impact organization's value isn’t just how many people its services reach. We create real value for our communities, and learning to articulate why our work matters helps grow support.