A new campaign powered by Encore.org is inspiring adults over 50 to make a positive difference in the lives of children and youth.

Generation to Generation (Gen2Gen) is a diverse, action-oriented community of people who believe that experience matters, and that the goal of later life isn’t trying to remain young: it’s to be there for those who actually are. Because every child deserves a web of support, and every older adult has something to give.

The campaign shines a light on the mutual benefits of intergenerational relationships already happening, and features countless opportunities for people to get involved.